It was announced recently that BJX Entertainment and the Swiss Gaming Corporation would be working together to place the BlackJack eXtreme into the gaming industry. BJX was invented for television and creates a new way of playing blackjack at the poker table.

The game is a player versus player game where the casino does not take a risk. The new game will allow the player or dealer to choose which card the table sees and also allows players to raise their original bets to an all-in and receive as many cards as needed to improve the hand. The player and dealer are also allowed to surrender to the table.

The Chief Executive Officer of BJX, Mark Koetting, stated: “The broad scope of Swiss Gaming Corporation’s operations make them ideal to represent us in multiple markets. BlackJack eXtreme can be played on any poker table, Internet or electronic platform which currently offers Texas hold’em. Our goal is to increase profitability for gaming companies by increasing the productivity of their current investment. René Lindsen has more than 20 years of experience in the international leisure and gaming industry, through the ranks over the years from a dealer to general manager. He opened and ran several Switzerland casinos. His reputation, relationships and expertise will be a valued addition to our global team.”

Rene Lindsen, the Chief Executive Officer of Swiss Gaming Corporation, stated that the company is “delighted” to work with BJX and that the BlackJack eXtreme “seems deceptively simple until you actually play the game-then you see that each hand is a unique situation.”

Lindsen will oversee the casino and online licensing as well as the television production licensing. To increase the challenge during the television show, BlackJack eXtreme uses hole cards and enables card counting by using two decks every card dealt at the end of the hand. The audience of the show will be able to see the hole cards and a running count on a displayed screen.


- 2008-09-02